SEO Strategy & Optimization

Modern SEO has evolved to focus more on high-quality content, user experience, and search intent rather than old-school tactics like keyword stuffing. Elevage Digital can show you how you can increase your search engine rankings.

SEO Audits

The first step in improving your search rankings is to conduct a full SEO Audit of your current site. An SEO audit will include the following:

After we have completed the audit, we will create a prioritized plan of next steps.

Keyword and Competitor Research

Are you working on a new piece of content for your website? Elevage Digital can prepare a content brief that will include a list of keywords, search intent, and a proposed outline for your topic so that you can create content that is helpful and will stand out from the crowd.

Do you want to target a new keyword that your competitor ranks for? Elevage Digital can provide recommendations for which keywords to incorporate into your content to capture new business and pull traffic away from your competitors.

Information Architecture and Site Planning

Are you planning to re-design your website? You need to include SEO thinking from the beginning, not at the end of the project. Elevage Digital can assist in your site planning and information architecture development before the first design is created or the first template is built.

Information architecture is the blueprint for how the content on your site is structured, organized, and labeled. Good information architecture will help search engines crawl and understand your site, which leads to higher rankings. Information architecture deliverables include:

Search Intent

When someone enters a term or phrase into a search engine, they have a specific intent – find information, compare options, or make a transaction. These intents mirror the typical customer journey. Search engines have worked hard to understand what type of information a person is looking for based on their word choice. Content that matches that intent will rank higher. Is your content aligned with search intent?

Elevage Digital can help you better match your content to search intent and make sure you have content that is optimized for each step in your customer’s journey.

On-Page Optimization

Elevage Digital can make sure your page content structure and meta-data are optimized for overall readability and user experience. Linking internal site pages to each other with relevant keywords can help search engines crawl your site and understand how your pages relate to each other.

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