Content Optimization, SEO and Analytics

Does Your Site Have “Good Bones”?

Much of modern search and AI visibility is influenced by how well computers can access and understand your website content. This requires properly structured HTML, pages that load quickly and content that answers a question.

If Elevage Digital is building your website, optimization services are included.  If someone else is building your site, we can still provide optimization services and be part of the team. 

Website Optimization is Like Building a House

Building a new website? Just like building a house, you must start by understanding your needs, create a blueprint, and get the framing and wiring right before you can decorate and fill the rooms.

Content Audit

Know what you have, what you need, what’s working and what’s not based on your specific goals

Information Architecture

Create the blueprint for how your content is structured, organized, and labeled

Technical SEO

Make sure crawlers and LLMs can easily access and index your content

Content

Make sure your content has the right feng shui

Website Audit Process and Deliverables

  • An initial discovery session to understand your SMARTEST goals, who your competitors are, and your current content creation and marketing processes
  • A review of your current search visibility, site traffic, traffic sources and user paths
  • A full crawl and review of your current content, including meta-data, and internal links
  • Mapping of your content based on search intent to make sure you have content that is optimized for each step in your customer’s journey.

Information Architecture Deliverables

  • Sitemap and navigation plan
  • Content Types, Custom Fields, Categories and Taxonomies
  • Schema markup for specific page types
  • Internal linking plan

Technical SEO Deliverables

  • Ensure proper usage and labeling of HTML landmarks
  • Configure site-wide meta data
  • Configure XML sitemaps
  • Configure 301 redirects to prevent broken links to your site content
  • Fix broken images and links to external sites
  • Configure Schema markup
  • Ensure all variations of your domain resolve correctly (http, https, www, non-www)
  • Fix errors with language attributes

On-Page Content Optimization Deliverables

  • Properly sized and formatted images
  • Proper use of HTML headings
  • Proper image alt text
  • Proper page titles and meta-descriptions
  • Internal links to other pages on your site using proper link text

Track Your Results with Analytics Services

Are you tracking traffic to your website? Do you know which of your marketing efforts generate the best results? Can you quickly access your data to make better decisions? Elevage Digital offers analytics services to help you easily track and access your data for quicker and better decision-making.

  • Google Analytics and eCommerce Tracking
  • Content Marketing Tracking
  • Custom Reports and Dashboards

Ready to Get Started?

If you would like to talk about how Elevage Digital can address your specific needs, provide some details to start the conversation.

Let’s Go!

Recent SEO Articles