Content and Search Engine Optimization

Modern SEO has evolved to focus more on AI-optimized content, high-quality content, user experience, and search intent. Elevage Digital can show you how you can increase your search visibility.

Information Architecture and Site Planning

Are you planning to re-design your website? You need to include SEO thinking from the beginning, not at the end of the project. Elevage Digital can assist in your site planning and information architecture development before the first design is created or the first template is built.

Information architecture is the blueprint for how the content on your site is structured, organized, and labeled. Good information architecture will help search engines crawl and understand your site, which leads to higher rankings. Information architecture deliverables include:

  • Content Audits
  • Sitemaps and navigation plans
  • Content Types, Custom Fields, Categories and Taxonomies
  • Schema markup for specific page types
  • Internal linking plans

Website Audits

The first step in improving your search visibility is to conduct a full audit of your current website. An audit will include the following:

  • An initial discovery session to understand your SMARTEST goals, who your competitors are, and your current content creation and marketing processes
  • A review of your current search result visibility, site traffic, and top traffic sources
  • A full crawl and review of your current content, including meta-data, and internal links
  • A technical SEO review to look for errors that can impact a search engine’s ability to crawl and index your site
  • Testing and identifying issues related to your site’s page speed and core web vitals
  • Mapping of your content based on search intent to make sure you have content that is optimized for each step in your customer’s journey.

After we have completed the audit, we will create a prioritized plan of next steps.

Technical SEO

Elevage Digital can help identify and resolve common, and less common, issues with your website including:

  • Broken Links and Images
  • Page not Found (404) Errors and Redirects
  • Errors in XML Sitemaps and Robots.txt
  • Duplicate and incorrect Canonical URLs
  • Missing or incorrect structured data
  • Mixing secure and non-secure content
  • Errors with language attributes

On-Page Optimization

Elevage Digital can make sure your page content structure and meta-data are optimized for overall readability and user experience. Linking internal site pages to each other with relevant keywords can help search engines crawl your site and understand how your pages relate to each other.

Recent SEO Articles

Ready to Get Started?

If you would like to talk about how Elevage Digital can address your specific needs, provide some details to start the conversation.

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